Don't be afraid
to be awesome
KAREE :/adj/ Bold Visionary, Strategic, Insightful, Innovative, Creative, Wannabe Podcaster, Social Journalist, Eternally Optimistic, Dog Mom, and Beautiful Mind.
I’m Karee, author of This Is Branding and founder of KLMG-US, a multi-faceted marketing agency. My mission is simple: to help businesses craft compelling brand identities that resonate on a human level. In today’s fast-paced, digitally driven world, building a standout brand is more than just good design and clever marketing—it’s about deeply understanding people.
Your Visibility is Your Power
WAYS I
CAN HELP
Brand Strategy & Development
I work with businesses to define and refine their brand’s DNA. Together, we’ll create a roadmap that not only attracts customers but builds long-term loyalty.
Marketing Consultancy
As a branding and marketing consultant, I work with select brands as a Fractional CMO providing expert insights into consumer behavior, market trends, strategic positioning, and digital marketing to drive brand awareness and revenue growth.
Workshops & Speaking Engagements
Looking to inspire and educate your team or audience? I offer workshops and keynotes on branding, consumer psychology, and digital marketing. Let’s dive into the principles of building a brand that truly connects.
Customized Brand Audits
Sometimes, all you need is a fresh perspective. I’ll take a deep dive into your current brand strategy, identifying areas for improvement and opportunities for growth.
Are you
Ready to Build
REAL RESULTS, PROVEN IMPACT
CASE STUDIES
From startups to established companies, see how my team and I have helped businesses define their brand, elevate their presence, and drive growth. As the founder of KLMG-US, I’ve led impactful campaigns and strategic initiatives that brought measurable success to each client. Explore the stories behind the brands and the results we achieved together.
What’s Old Is Now New!
Restaurant Brand Builders partnered with Joe Muer to elevate the brand and attract more guests. Our goal was to increase foot traffic during slower periods and highlight the unique dining experience that Joe Muer offers. Through strategic marketing, we successfully enhanced social engagement, raised brand awareness, and drove an uptick in reservations and customer visits.
Reaching New Heights in Higher Education
To help Texas’s third-largest university reach diverse decision-makers in the college selection process, SB Digital + Design developed a comprehensive branding and inbound marketing campaign. We leveraged paid search-engine advertising to communicate the university’s unique values and reach multiple audiences effectively.
Building a Kid-Friendly Brand for Dentini
SB Digital + Design helped Dentini Pediatric Dentistry, a new Houston Heights practice, create a playful brand identity that appealed to both parents and children. We developed a logo, brand story, and website that made scheduling easy and engaging for families.
The
Unbalanced Boss
Podcast
Join me on The Unbalanced Boss podcast, where I share insights and experiences on navigating the complexities of life and business as a female entrepreneur.
With a growing community of ambitious women, the Unbalanced Boss Podcast with Karee Laing is your go-to for raw, real-life stories about the ups and downs of entrepreneurship, relationships, and everything in between. From business to personal challenges, Karee shares her own journey while highlighting powerful insights from other female leaders. The key message? Balance is a myth, but growth and resilience are not. Dive into the conversation, laugh, cry, and realize you’re not alone in being an unbalanced boss.
Beyond the Brand: Unfiltered Business Insights
Get My Book:
This is Branding
Building a brand isn’t just about standing out—it’s about creating something meaningful, something that people feel connected to at their core. This Is Branding takes you beyond logos and taglines, giving you the strategies to build a brand that people believe in. It’s about turning your business into something people not only recognize, but love and trust.
Whether you’re an entrepreneur launching your dream venture, a small business owner looking to strengthen your presence, or a corporate leader ready to redefine your brand, This Is Branding equips you with actionable insights to make your brand unforgettable.
“Your brand is more than a product—it’s the story you tell, the experience you create, and the belief that keeps your customers coming back.”
Ready to create a brand that truly speaks to your audience?
We Focus on Driving Visibility
DESIGNED FOR
RESTAURANT
HOSPITALITY BRANDS
Focused on creating captivating brand experiences, driving customer loyalty, and boosting revenue through unique offerings that resonate with modern diners. The strategies ensure restaurants stand out in competitive markets while delivering memorable customer engagement.
DESIGNED FOR
Small Businesses
Strong, distinctive brand identities are built to help small businesses attract and retain customers, allowing them to compete with larger brands. The strategies enhance visibility and foster community, driving sustainable growth.
DESIGNED FOR
Healthcare Brands
Prioritizing trust and credibility, healthcare branding strategies are built to foster strong patient relationships, communicate expertise, and establish authority. This approach ensures that healthcare brands stand out in a crowded market, fostering loyalty and confidence in both patients and professionals.
DESIGNED FOR
Personal Brands
Tailored for individuals looking to build an authentic, memorable brand that elevates their credibility and influence. These strategies clearly communicate unique value propositions, helping individuals connect with the right audience and create lasting impact.
