Five Things to Consider When Starting a Business
Before starting a business, it is essential to do thorough research about your competition and the industry in which you plan to operate. Other essentials include assessing the legal aspects of your business and personal finances. You should also consider the timing of your venture. If you are not good at managing a business, you […]
How to Find Time for Digital Marketing
If there’s one complaint about digital marketing that I hear more than any other, it’s got to be “I just don’t have the time.” I get it: you’re busy. But if your competitors are making the time to market themselves or their business online and you aren’t, then you’re going to be left in the […]
5 Questions to Ask Every Job Applicant (and 5 You Should Never Ask)
Want to know a secret? I don’t really look forward to conducting job interviews. I’d rather be spending that time taking care of my clients’ needs or working on something else that’s going to make me money. However, every great employee who has ever worked for me was hired only after a thorough interview process. […]
4 Easy Ways to Boost Brand Awareness with Instagram
Small business owners and entrepreneurs have been relatively slow to adopt Instagram as part of their social media marketing plan. It’s a missed opportunity, because there are a lot of potential customers on Instagram—more than 800 million, by last count. Some entrepreneurs skip Insta because they believe its user demographic is too young. More than […]
BYOB—Bring Your Own Brand
In a world saturated with businesses and individuals trying to do the same thing, whether you’re a fresh tech start-up in the Silicon Valley or looking for your big break in the NYC fashion industry, audiences need more to relate to then a resume—they need you. So, at your next networking event, interview, and across […]