Hey There
I'm Karee
I’m a Jamaica-born branding expert, author, chief brand strategist, and dog mom with a passion for building brands that connect.
Obsessed with transforming businesses, understanding consumer psychology, and helping entrepreneurs succeed. Pursuing big dreams since forever and bringing a bit of the resilient Caribbean spirit into everything I do. You can usually find me hosting workshops, writing books, or working one-on-one with my clients to create bold, memorable brands. Oh, and I’m always on the hunt for the next creative project, start-up idea, or the perfect brunch spot!
I was taught from an early age to believe that "what you can conceive, you can achieve."
This mindset has guided me throughout my life, leading me through a journey that has been anything but linear. From business school to law school, corporate America to entrepreneurship, I’ve experienced it all—and what kept pulling me back was a deep desire to nurture and help others find clarity among the chaos and turn ideas into reality.
I’ve faced many challenges—losing my dad, walking away from an abusive relationship, and losing a sense of myself in the process. Closing Studio Brand Collective was one of the hardest decisions I’ve ever made, and I fought a deep feeling of failure. But it was also the beginning of a new chapter. I started over and founded KLMG US, a global integrated agency, driven by my passion for branding and my unwavering desire to help others succeed. Each day as an entrepreneur is challenging, but it’s also filled with the immense reward of working with talented and driven individuals. And now, in 2024, I’m preparing to launch my first book, This is Branding, which reflects everything I’ve learned along the way about crafting memorable brands, using storytelling to build connection, and showing branding is life.
Currently
I am dreaming about building a world where every moment counts.
I’ve realized that the most rewarding accomplishment is simply doing what I love—helping others build their dreams, just as I’ve rebuilt mine. Outside of work, you’ll find me pursuing my creative passions, aspiring to start a podcast, documenting my journey as a social journalist, or simply spending time with my dog. For me, it’s about balancing the struggles and joys of life, and finding purpose in helping others build brands that matter.
Marketer
Q: What’s the one marketing principle you believe can make or break a brand?
A: Authenticity. In a world where consumers have access to so much information, brands that try to fake it or put on a facade will always fall short. Authenticity builds trust, and trust leads to loyalty. Every marketing strategy should start from an authentic understanding of the brand’s values, mission, and the true needs of its audience.
Podcaster Wannabe
Q: What inspired you to start a podcast, and what can listeners expect from it?
A: I’ve always loved engaging in deep, meaningful conversations, and podcasting felt like the perfect way to share those discussions with a broader audience. Listeners can expect raw, unfiltered conversations about entrepreneurship, personal growth, and the balancing act of being an ‘Unbalanced Boss.’ It’s a space for sharing struggles, victories, and everything in between. I’m also a wannabe podcaster because I truly need to consistently podcast.
QUESTIONS + ANSWERS
SOCIAL JOURANILIST
Q: How does your experience as a social journalist shape the way you approach branding?
A: Social journalism is all about uncovering the stories that matter most to people, and I bring that same approach to branding. It’s about listening, understanding the audience, and finding the narrative that connects on a deeper level. Every brand has a story, and my job is to help them tell it in a way that resonates with their audience and feels real.
DESIGN ENTHUSIAST
Q: How did your love for interior design evolve, and how does it connect to branding?
A: My curiosity for interior design began during my time leading the marketing/branding efforts as a Director of Marketing in the design/build industry. I realized that just like interior design, branding is about creating an experience—one that’s intentional and speaks to the heart of those who encounter it. The parallels between designing spaces and building brands became clear: both require attention to detail, thoughtful storytelling, and the ability to evoke emotion. My love for interiors mirrors my approach to branding—creating environments that are both authentic and impactful. I only do it for me, but that’s enough to fuel creativity.
Look Back
2012–2024
2016
From Corporate Life to Building My Own Vision!
I took a major leap by founding Studio Brand Collective, a move that shifted my focus entirely into building brands. It was both exhilarating and challenging, but it shaped my path forward.
It was a leap of Faith
2020
We Didn’t Stop, We Adapted and Kept Going
2020 was a year of resilience. We made adjustments, hung on tight, and pushed through immense uncertainty. Though it was challenging, it set the stage for the transformation that was yet to come.
Adapting through the Storm!
2024
From Transformation to Roots: The Pivot Underway!
2024 is a year of transformation. Studio Brand Collective is closed, KLMG begins and my first book This is Branding was launched. I begin working on creating a stronger, more purposeful path forward.
The biggest Pivot!
2012
A Pivotal Step into Design And Branding!
This was the year my journey into the world of branding truly started. I discovered the power of storytelling through spaces and brand experiences.
Where it all Began!
2018
Growth In the Face Of Challenges
Studio Brand hit its stride, but not without its hurdles. This was a year of grit, pushing through challenges while seeing growth and success take root. This was a year for the books!
Growth and Grit
2022
The Struggle Became the Foundation For The Pivot!
This year marked the beginning of a profound shift. It was the hardest year yet, as I wrestled with tough decisions that laid the groundwork for a future pivot.
The hardest Year!
A Few of My
Favorite Things
Here’s a little peek into what keeps me inspired and balanced in life! These are the things that fuel my creativity, provide serenity, and remind me to stay connected to the world around me.
Travel:
Exploring new places and experiencing different cultures fuels my creativity and provides endless inspiration.
Exploring New Ideas
Whether through books, podcasts, or conversations, I love diving into fresh perspectives and insights.
Home & Serenity
I’m passionate about home decor and creating a peaceful, serene space where I can recharge and find balance.