Know Thy Audience: Are You Marketing for Grandma or Millenials?
Deciding which social platform to focus on as a business is probably going to be one of the most important marketing decisions you will need to make early on. Today, all businesses need a fully integrated marketing approach leveraging both traditional and digital tactics, but social media has grown to be one of the most […]
My Top 3 Tips For Killing it With Live Videos
Live videos are a fairly new, yet strong, tool for you to leverage on social media to engage with your audience. They give users a rare look into what you or your organization is directly involved in, which allows for the strengthening of relationships between your brand and audiences. Here are three tips to follow […]
#HashtagHunt—Find Your Audience on Social Media
Did you know that posts with hashtags receive 13 percent more engagement than those that don’t? Hashtags are a product of 21st Century marketing that have taken the social media world by storm because they help users find the content they’re looking for. For optimal profile visibility, you should be using hashtags relevant to each […]
Create Great Instagram Content on Brand and Under Budget
Allocating a portion of your marketing budget to social media is essential in today’s digitally dependent world. Consumers spend hours each day connecting with brands through the screens of their smartphones. Many are spending that time on Instagram seeing what posts are trending under their favorite hashtags or maybe seeing what their favorite bloggers are […]