Being the Brand: The Benefits of Becoming a Walking Billboard
When you’re just starting out with a new venture, building brand awareness is critical to getting your business off the ground. After all, new customers and clients can’t even consider trying out your products or services if they don’t even realize they exist. One of the most cost-effective ways to build early word of mouth […]
BYOB—Bring Your Own Brand
In a world saturated with businesses and individuals trying to do the same thing, whether you’re a fresh tech start-up in the Silicon Valley or looking for your big break in the NYC fashion industry, audiences need more to relate to then a resume—they need you. So, at your next networking event, interview, and across […]
Lifestyle Branding—Live It, Breathe It, Love It
Guess what—whether you know it or not, you are marketing your own lifestyle brand to family, friends, peers, and outsiders on a daily basis. From your outfit to your lingo, anything projected to others will contribute to how they perceive your lifestyle and personal brand. Whether or not this is a priority will vary from […]
Create Great Instagram Content on Brand and Under Budget
Allocating a portion of your marketing budget to social media is essential in today’s digitally dependent world. Consumers spend hours each day connecting with brands through the screens of their smartphones. Many are spending that time on Instagram seeing what posts are trending under their favorite hashtags or maybe seeing what their favorite bloggers are […]