How to Use Personalization to Boost Your Customers’ Loyalty
It seems that most times when I work with entrepreneurs or solo-preneurs and I ask the question – “what do you believe is your unique selling point “USP”?, I often get very similar answers. The most common answer is quality or service or the willingness to do what it takes. While I agree that these […]
Afraid Conventional Retail Shopping is Doomed? Let’s Look at the Facts.
With the high-profile closures that have been announced in the last year, from Toys R Us to Guitar Center, it’s fair to wonder: Is conventional retail a dying industry? With big-box giants hitting the dust seemingly left and right, is there any hope for the little guy? Is the dream of opening your own shop […]
How to Find Time for Digital Marketing
If there’s one complaint about digital marketing that I hear more than any other, it’s got to be “I just don’t have the time.” I get it: you’re busy. But if your competitors are making the time to market themselves or their business online and you aren’t, then you’re going to be left in the […]
5 Things You Should Do Every Work Day
Even for those of us who were born to be entrepreneurs, staying engaged and motivated every single day can be a challenge. My career takes me to many different places where I do many different things from day to day, so keeping a firm grip on my goals and my time takes work. Over the […]
5 Quick Tips to Reach More People with Video
If you’ve spent any time online in the past couple of years, you’ve almost certainly noticed that video is taking over. Businesses large and small across Houston and beyond are producing marketing videos to boost brand awareness, build social followings, and drive engagement and sales. Thanks to widespread, high-speed Internet connections and mobile devices, digital video has become one of the most versatile and profitable digital marketing tools out there—and best of all, video marketing is now affordable on any budget.
5 Questions to Ask Every Job Applicant (and 5 You Should Never Ask)
Want to know a secret? I don’t really look forward to conducting job interviews. I’d rather be spending that time taking care of my clients’ needs or working on something else that’s going to make me money. However, every great employee who has ever worked for me was hired only after a thorough interview process. […]
Google AdWords vs. Facebook Ads: Where is Your Money Better Spent?
When it comes to pay-per-click (PPC) advertising online, one name stands out above the rest: Google AdWords. If you’ve ever seen the paid results at the top of the page when you run a Google search or seen a rotating banner ad on your favorite website, congratulations, you have experience with Google ads! For years […]
Google Analytics: What You Need to Know Before My Next Webinar
How much do you really know about who is visiting your website and why? How much time are they spending there? What’s driving your leads? How are people finding you online, and how much do they like what they discover?
From the Top Shelf: 4 Books I’m Currently Obsessing Over
As all entrepreneurs are aware, finding the time to relax can sometimes become a challenge—especially when we are so focused on improving our skills and knowledge base in preparation for the growth to come. Fortunately, there’s a productive way to do both! Picking up a good book is a great way to clear our heads, […]
4 Easy Ways to Boost Brand Awareness with Instagram
Small business owners and entrepreneurs have been relatively slow to adopt Instagram as part of their social media marketing plan. It’s a missed opportunity, because there are a lot of potential customers on Instagram—more than 800 million, by last count. Some entrepreneurs skip Insta because they believe its user demographic is too young. More than […]