Being the Brand: The Benefits of Becoming a Walking Billboard

When you’re just starting out with a new venture, building brand awareness is critical to getting your business off the ground. After all, new customers and clients can’t even consider trying out your products or services if they don’t even realize they exist. One of the most cost-effective ways to build early word of mouth about your new brand is to convert people into brand evangelists for your business, singing its praises to anyone who will listen.