Email marketing campaigns can be confusing for a lot of companies. A lot of times businesses can find themselves asking if it’s worth it. Well, email is still king when it comes to online marketing, and there is a checklist of things that you should be looking at before clicking that send button!
The weather is cooling down, the days are shorter, and football is in full swing. Halloween season is officially here! Has your business come up with a content marketing strategy that will engage your consumers? If you haven’t that’s okay there is still plenty of time to right the ship! Even if your company isn’t in the full spirit, Halloween is not a holiday to ignore. With millions and millions of dollars being spent on this fall holiday, Americans really gravitate to participating in these campaigns. I hope that these five easy tips put your company above the competition!
Hello everyone, trying to keep up with social media can be crazy!!! so, today I thought I would address a question that I have been asked quite a few times: how do you keep up with all this social media stuff? fellow bloggers, tweeters, facebookers, diggers and rss feeders, have you been driving yourself crazy with with all the social media buzz?
I had the great pleasure of meeting several wonderful and inspiring women last month at a business conference for entrepreneurs. Here is a quote I thought I would share with you, one that has inspired me and has led to my weekly contract with myself, “During this olympics you can see those that have not taken this moment for granted by introducing fear into their hearts. You can do anything..but if fear is driving your decisions on how you move, you will fall short of success.
It’s no surprise that with increasing technological advances, data mining, and mobile/social use, there are big changes in business models and digital tactics, especially in terms of online marketing strategies. When business goals and digital marketing strategies head towards even more intelligent platforms and innovation, there is always bound to be an increased predictability in future market trend changes.
Branding is generally that word that many small business owners or entrepreneurs hear over and over again. But do you really know what branding means? Are you clear on what it takes to achieve a lasting, significant, compelling brand? Wouldn’t it be great to know exactly how you contribute to your brand? How this affects your customer and business growth? This article will provide five major steps necessary for the beginning stages to building your brand.
Last week, we received a project request from a great organization that’s ready to rebrand their company. Quite frankly, they believed the best way to re-create the company would be to truly tell their story – express to their audience the characteristics, values and attributes that makes them unique and clarifies who they are, what they do and what their business is about.
Branding your small business involves projecting a strong, consistent image throughout all your marketing channels, regardless of whether you’re using online or traditional media. Creating a consistent online brand helps you maximize your brand presence, enabling potential customers to understand the value your products/services provide. By projecting your business’ unique personality, you send a clear message about who you are, your ideal clients and what your business stands for.
I think we all at some point have many different fires burning. I am frequently required to help clients get the best out of their business so it can in return grow and give them a solid return on their investment. Running a small business is no simple feat; it requires owners to wear multiple hats and be flexible while doing it. And in order to achieve this, business owners must use a variety of business tools at their finger tips. Today, I want to talk a little about blogging. This is something I encourage all my clients to do, but in such a way that it not only fits into their daily practices but also makes sense for their business.
Small businesses aren’t just the backbone of the U.S. economy, many times they’re the face of American business, too. When people deal with a large corporation, they may get good customer service but they rarely see the person who’s providing it. Walking through the door of a small business, customers have a good chance of being served by the owner. If they have a problem, the person who addresses it will be toward the top of the food chain.
CREATE A POWERFUL SOCIAL PRESENCE
Ever wondered how to get your social media to generate a return?
DOWNLOAD YOUR FREE GUIDE
LOVED BY OVER 20,000 PEOPLE