Live videos are a fairly new, yet strong, tool for you to leverage on social media to engage with your audience. They give users a rare look into what you or your organization is directly involved in, which allows for the strengthening of relationships between your brand and audiences. Here are three tips to follow to properly use the live video feature on Facebook, Instagram, or Twitter and stand out in newsfeeds across each platform.
Did you know that posts with hashtags receive 13 percent more engagement than those that don’t? Hashtags are a product of 21st Century marketing that have taken the social media world by storm because they help users find the content they’re looking for. For optimal profile visibility, you should be using hashtags relevant to each of your posts on social media, especially Twitter and Instagram. Here are a few tips to effectively use hashtags to engage the right audience for your brand and business.
Allocating a portion of your marketing budget to social media is essential in today’s digitally dependent world. Consumers spend hours each day connecting with brands through the screens of their smartphones. Many are spending that time on Instagram seeing what posts are trending under their favorite hashtags or maybe seeing what their favorite bloggers are up to. Depending on the nature of your business, it might be smart to allocate a relatively large portion of your social media budget to Instagram marketing, but here are a few ways to save you some money if you don’t have the resources.
Instagram is a newer platform that has risen to the top of the social media world. Users belonging to a wide range of ages and nationalities spend hours on the platform every day. As of April 2017, there are 400 million daily Instagram users, and for business owners, that should translate to prime digital marketing potential for your brand. Focusing on the following analytics will ensure your content is engaging the right audience.
Are you sometimes nervous to share your two cents at work meetings? Don’t be! There are a wide variety of personalities at work that all positively contribute to business objectives, and if you are in a meeting, you’re one of them.
With millions of bloggers saturating the World Wide Web, it may seem difficult to stand out. Don’t let that stop you. Blogs are a great way to increase engagement with your audiences. Using these three tips will help both your blog and brand stand out.
Making the decision to be self-employed is a not a big decision—it’s huge. Many of the services provided for you as an employee in the past such as legal work, payroll, and other HR services will now be your responsibility to manage. Your competence and stamina to succeed will be the lifeline of your business. A lack of effort on your part will trickle down through your business, affecting your business and everyone else involved—it’s a domino effect! Be prepared for endless hours of work, sleepless nights, and going over and beyond in ways you never have before.
When trying to do your own thing and leaning on others for opinions, you may hear 20 different ways on how to accomplish a task. For every one person that loves your business concept, three others are ready to shoot it down. Taking advice is important as an entrepreneur, but what advice do you take?
When you first became an entrepreneur you knew it would be hard, but this hard? I get it: There’s no blog, book, or life experience that can really put it all into perspective. The promising thing is that we’ve all felt these blues before and can relate as ambitious entrepreneurs!
Millennials are often drawn to entrepreneurship. For many of you, you have likely worked a job or two and want something different at this point. I would never steer somebody away from giving it all up and starting their own thing, but you need to be serious. Running a business is tough; getting it off the ground is even tougher. These are a few traits that have kept me motivated and focused through the early days of running my business ventures.
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