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Live videos are a fairly new, yet strong, tool for you to leverage on social media to engage with your audience. They give users a rare look into what you or your organization is directly involved in, which allows for the strengthening of relationships between your brand and audiences. Here are three tips to follow to properly use the live video feature on Facebook, Instagram, or Twitter and stand out in newsfeeds across each platform.

Did you know that posts with hashtags receive 13 percent more engagement than those that don’t? Hashtags are a product of 21st Century marketing that have taken the social media world by storm because they help users find the content they’re looking for. For optimal profile visibility, you should be using hashtags relevant to each of your posts on social media, especially Twitter and Instagram. Here are a few tips to effectively use hashtags to engage the right audience for your brand and business.

Allocating a portion of your marketing budget to social media is essential in today’s digitally dependent world. Consumers spend hours each day connecting with brands through the screens of their smartphones. Many are spending that time on Instagram seeing what posts are trending under their favorite hashtags or maybe seeing what their favorite bloggers are up to. Depending on the nature of your business, it might be smart to allocate a relatively large portion of your social media budget to Instagram marketing, but here are a few ways to save you some money if you don’t have the resources.

Instagram is a newer platform that has risen to the top of the social media world. Users belonging to a wide range of ages and nationalities spend hours on the platform every day. As of April 2017, there are 400 million daily Instagram users, and for business owners, that should translate to prime digital marketing potential for your brand. Focusing on the following analytics will ensure your content is engaging the right audience.


With millions of bloggers saturating the World Wide Web, it may seem difficult to stand out. Don’t let that stop you. Blogs are a great way to increase engagement with your audiences. Using these three tips will help both your blog and brand stand out.