With 500 million users, LinkedIn should be any professional’s go-to digital networking platform. On LinkedIn, users have the ability to connect with other professionals in or outside of their industries, find new jobs, get scouted for new jobs, join interest groups, and much more. To be effective on LinkedIn, you must have a strong profile and presence, so don’t be shy and feel free to showcase yourself in a manner worth getting noticed by other leaders on the site.

In the digital age, we sometimes forget about the more traditional forms of marketing, but press releases are still a necessary component of ensuring your successes are made known to the right audiences through different channels you don’t have direct access to. They are key to earned media.

Deciding which social platform to focus on as a business is probably going to be one of the most important marketing decisions you will need to make early on. Today, all businesses need a fully integrated marketing approach leveraging both traditional and digital tactics, but social media has grown to be one of the most important today.