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Karee Laing Blog Image

IF OPPORTUNITY DOESN'T KNOCK, BUILD A DOOR!

Even as the CEO at a marketing agency that focuses on digital content, I would never go as far as to say that print is dead. In 2017, this is a hot topic of conversation. Newspapers are losing business, magazines are going digital, and social media has seemingly taken over many efforts of outreach. However, there is a balance between these new and traditional forms of marketing that can be leveraged to any brand’s advantage.

As one of the largest, most diverse cities in the nation, Houston is a great city to do business in. Building both the brand of myself as a branding consultant and that of my digital marketing company, Studio Brand Collective, has been very successful due to all the opportunity the city has to offer. If you are ready to get yourself out there, Houston is a great place to do so!

In 2017, being an artist isn’t as black and white as it used to be—we aren’t just painters and poets anymore. We’re curators, writers, creative directors, photographers, and many things in between. Thanks to recent opportunities and trades sprouting from new technology in this digital age, creative individuals have been able to express themselves and find work in a wide array of fields.

In your years of school and working as a professional, how many times have you thrown around the term, “networking?” What does this even normally entail? Where do these events take place? Think about the redundancy of events you’re imagining and how effective they’ve really been in elevating your career. I’m not saying this traditional approach to getting your name out there doesn’t work, but for some, there are some less conventional ways to network.

You could have all the experience and skills perfect for a position, but if you blow the interview, get ready for an email in your inbox with the subject, “Thank you for your time, but…” If the interview is conducted in person, on Skype, or over the phone, I’m here to help you knock it out the park!