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Karee Laing Blog Image

IF OPPORTUNITY DOESN'T KNOCK, BUILD A DOOR!

When you’re just starting out with a new venture, building brand awareness is critical to getting your business off the ground. After all, new customers and clients can’t even consider trying out your products or services if they don’t even realize they exist. One of the most cost-effective ways to build early word of mouth about your new brand is to convert people into brand evangelists for your business, singing its praises to anyone who will listen.

In a world saturated with businesses and individuals trying to do the same thing, whether you’re a fresh tech start-up in the Silicon Valley or looking for your big break in the NYC fashion industry, audiences need more to relate to then a resume—they need you. So, at your next networking event, interview, and across social media, always remember to BYOB—Bring Your Own Brand.

As a creative entrepreneur, my thought process and productivity thrive when I surround myself by sources of inspiration in my home and workspace. There are many gadgets and knick-knacks out there to help spark ideas, and here are some of my favorites!

It’s Monday morning and you’re excited to have a healthy, productive start to the week. By Wednesday you’re frazzled waiting for a latte at Starbucks in a rush to get to work on time. By Friday you can’t wait for the day to end and start your weekend, almost resenting your job. It’s easy to pick up some unhealthy lifestyle patterns when you are an entrepreneur or become a little too invested in your career. There are small changes we can make to our daily routine to avoid becoming overwhelmed by work and life in general.

As entrepreneurs, it’s easy to simply wake up and jump right into another busy day without much structure. The below to-do’s can serve as a check list to follow during your day to maintain stability, organization, and control throughout the work week.

Even the word “analytics” can seem scary at first. Sometimes digital marketers have a tendency to avoid this territory, but if you aren’t studying the analytics and ROI of your digital marketing efforts, your results are going to plateau. Google Analytics can provide the transparency necessary to clearly see what’s working, what isn’t, and what changes need to be made to your strategies.