• No products in the cart.
  • No products in the cart.
  • No products in the cart.
Karee Laing Blog Image

IF OPPORTUNITY DOESN'T KNOCK, BUILD A DOOR!

When it comes to pay-per-click (PPC) advertising online, one name stands out above the rest: Google AdWords. If you’ve ever seen the paid results at the top of the page when you run a Google search or seen a rotating banner ad on your favorite website, congratulations, you have experience with Google ads! For years and years, Google AdWords has dominated the PPC advertising business, giving businesses previously unprecedented opportunities to reach highly targeted audiences online. Google was unchallenged in its PPC supremacy. In recent years, however, a new contender has arrived.

As all entrepreneurs are aware, finding the time to relax can sometimes become a challenge—especially when we are so focused on improving our skills and knowledge base in preparation for the growth to come. Fortunately, there’s a productive way to do both! Picking up a good book is a great way to clear our heads, lower our heart rates, and sink into some learning and inspiration while we’re curled up on the couch. I highly recommend it.

Small business owners and entrepreneurs have been relatively slow to adopt Instagram as part of their social media marketing plan. It’s a missed opportunity, because there are a lot of potential customers on Instagram—more than 800 million, by last count. Some entrepreneurs skip Insta because they believe its user demographic is too young. More than half of all Instagram users are under 30, it’s true. But I’ve got news: Millennials have money, too. And if you aren’t reaching those users today, someone else is, shaping purchasing habits and choices that could last for years.

There’s no denying it: Video is taking over the Internet. Forgive me if I’m beginning to sound like a broken record, but if you’re serious about marketing your brand online, video has got to be a big part of your social strategy. That doesn’t mean you have to have movie-star looks or charm to succeed, but it does mean that it’s time to get smart about the kind of marketing content you’re posting.

Entrepreneurs are wired to say “yes.” If we weren’t, we never would have even tried to start our own business! We believe in our talents, we’re optimistic about our futures, and we welcome the challenges that come with being our own bosses. That’s why, when an opportunity presents itself, we feel compelled to say, “Yes, I can and I will!”

 

I love saying “yes” to an opportunity. But to be successful, I had to learn how and when to say “no,” too. It has been one of the hardest lessons I had to experience along my entrepreneurship journey.