Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face.
Word-of-mouth marketing works for companies of all sizes, but you might just have a leg up if you’re a small local business. A new restaurant is a perfect example. If a friend tells you about a wonderful dining experience at a spot nearby, it’s easy to check it out for yourself. If during your meal, the owner greets you at your table and makes sure you’re enjoying yourself, that leaves an impression. You may even return repeatedly and form a relationship with the owner and staff.