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Karee Laing Blog Image

IF OPPORTUNITY DOESN'T KNOCK, BUILD A DOOR!

It’s no surprise that with increasing technological advances, data mining, and mobile/social use, there are big changes in business models and digital tactics, especially in terms of online marketing strategies. When business goals and digital marketing strategies head towards even more intelligent platforms and innovation, there is always bound to be an increased predictability in future market trend changes.

Branding is generally that word that many small business owners or entrepreneurs hear over and over again. But do you really know what branding means? Are you clear on what it takes to achieve a lasting, significant, compelling brand? Wouldn’t it be great to know exactly how you contribute to your brand? How this affects your customer and business growth? This article will provide five major steps necessary for the beginning stages to building your brand. 

Last week, we received a project request from a great organization that’s ready to rebrand their company. Quite frankly, they believed the best way to re-create the company would be to truly tell their story – express to their audience the characteristics, values and attributes that makes them unique and clarifies who they are, what they do and what their business is about.

Branding your small business involves projecting a strong, consistent image throughout all your marketing channels, regardless of whether you’re using online or traditional media. Creating a consistent online brand helps you maximize your brand presence, enabling potential customers to understand the value your products/services provide. By projecting your business’ unique personality, you send a clear message about who you are, your ideal clients and what your business stands for.

I think we all at some point have many different fires burning. I am frequently required to help clients get the best out of their business so it can in return grow and give them a solid return on their investment. Running a small business is no simple feat; it requires owners to wear multiple hats and be flexible while doing it. And in order to achieve this, business owners must use a variety of business tools at their finger tips. Today, I want to talk a little about blogging. This is something I encourage all my clients to do, but in such a way that it not only fits into their daily practices but also makes sense for their business.

Small businesses aren’t just the backbone of the U.S. economy, many times they’re the face of American business, too. When people deal with a large corporation, they may get good customer service but they rarely see the person who’s providing it. Walking through the door of a small business, customers have a good chance of being served by the owner. If they have a problem, the person who addresses it will be toward the top of the food chain.