Google Analytics: What You Need to Know Before My Next Webinar
How much do you really know about who is visiting your website and why? How much time are they spending there? What’s driving your leads? How are people finding you online, and how much do they like what they discover?
If all you can do is guess, it’s time to begin exploring Google Analytics. Google Analytics is one of the most critical, informative, and power Web analytics tools available to entrepreneurs today. The best part? It’s free to use! That leaves you no excuse. It’s impossible to measure the effectiveness of your online presence without anything about the people who are using your website. Google Analytics is the first stop on your way toward getting some answers.
Why? Well, successfully operating a business essentially boils down to making decisions. The more informed your decisions are, the better they’re likely to be. In order to improve upon what you’re already doing online, it’s important to first take stock of your website’s strengths and weaknesses. That means looking for patterns in user behavior. Google Analytics is built for tracking traffic patterns on your website. The fact that it’s also an entirely free program that integrates with other Google programs like AdSense and AdWords only makes it that much more valuable.
Google Analytics can give you an accurate picture of where you stand online, especially in comparison to others. By reviewing historical data as well as competitor data, you can begin to identify aspects of your business that may give you a competitive edge against rival businesses online. It may be a business strength that you need to improve, a competitor weakness that you can take advantage of, or a new opportunity brought about by new trends in the market. If you aren’t currently using Google Analytics (or you’re not sure how to best use it), you can’t make smart decisions about how to allocate your resources. In a nutshell, you’re probably wasting money.
So, why isn’t everyone using Google Analytics? After all, it’s free! Well, Google Analytics can be intimidating, especially for entrepreneurs who are new to the platform. It contains a lot of historical data, trend lines, and graphs, which are actually pretty user-friendly once you know what you’re looking at. It’s common for small business owners’ eyes to glaze over a bit at first glance, however.
It’s time to get over your fear and embarrassment over using Google Analytics wrong! Trust me: Anyone can learn to use this amazing, inclusive platform to set and measure business goals, make better-informed business decisions, and identify lucrative market opportunities. All it takes is the will and the courage to get started.
And guess what? I’m going to help you! I’ve helped hundreds of entrepreneurs use Google Analytics to improve their online operations and increase business efficiency, and I’m going to share the keys to the kingdom with you in my next online webinar. Before you ask, YES, it’s free! All you need to do is sign up to receive an alert when the webinar goes live. I’ll email you a link to watch the webinar at your own pace in your own time, anytime and anyplace that you choose.
All you need to begin is a Google Analytics account of your very own. Getting one is as easy as signing up for Gmail account, so don’t hesitate. Click here to get access to my Google Analytics webinar, and take the first, easy step toward practical, in-depth knowledge about your online customers or clients—or lack thereof. I’m going to show you how to stay ahead of your competition and give a better foundation to your marketing strategies with meaningful online insights. Best of all, it won’t cost you a thing.