Creativepreneurship in the 21st Century
In 2017, being an artist isn’t as black and white as it used to be—we aren’t just painters and poets anymore. We’re curators, writers, creative directors, photographers, and many things in between. Thanks to recent opportunities and trades sprouting from new technology in this digital age, creative individuals have been able to express themselves and find work in a wide array of fields.
The first step is to understand what you’re good at and what you enjoy doing. For example, I excel at growing businesses and brands. Branding is a creative process I’ve always understood and enjoyed. So, after succeeding with a few of my own clients, I decided to start my own digital marketing agency, Studio Brand Collective in Houston, Texas, in 2011. I’ve enjoyed working with fun, hardworking branding experts who’ve proven to be the best team ever! Put your feelers out there and you’ll cross paths with other creatives who enjoy doing what you do, and you’d be surprised at what y’all can accomplish together in the business world doing what you love.
As always, creative career endeavors encounter skepticism when shared with families, peers, and other professionals. If you’re going to pursue something, no matter what it is, you cannot let others discourage you—ever. I’m an avid believe of the saying, “where there’s a will, there’s a way!” It may take a bit more work than people with a finance degree applying to a corporate position, but if you put forth the effort and determination, you will surely encounter opportunities leading to your dream job with the boom of social media, digital publications, and the mobilization of the internet, people are almost always interacting with interesting content, whether it be visual or written. Your skillset can undoubtedly be used in some shape or form. Our audiences are not locally limited anymore—we can literally access the world by opening an app on our phones. You have the opportunity to connect and create with millions of other creatives who are trying to do the same. Don’t be afraid to send someone a quick message or comment—there aren’t always robots on the other side of a social media profile. Many successful collaborations and businesses start this way today.
Don’t be afraid to throw yourself out there. Network, network, and network some more. Go to socials, go to shows, engage on social media, and share your art and talents with the world. The sky is the limit, and don’t let anyone tell you otherwise.