Questions to Ask Yourself When Building a Personal Brand
Building a personal brand that trends isn’t easy. It takes time, persistence, and an element of trial and error. You will be your own marketing director, your own social media director, truly your own boss! This is the opportunity to utilize tactics that you have may not been able to use in the past for one reason or another. When beginning construction, ask yourself these key questions in order to get organized in the right place!
Why does my brand matter?
Why does your brand matter to you, and why does it matter to those who follow you? Your brand will need to tell a true story that captivates your audience. Many people don’t realize that they can begin building a brand at any level of their career. This is not reserved for CEOs or the bigwigs. Blog content, video content, social media initiatives: in 2016, anybody can do these! Are you doing them right? Are you maximizing your audience with the resources available? Those steps will come next once you define what your brand is and why we should care.
What should I seek out of myself?
Building a brand should lead to self-discovery. This will teach you about yourself, what you want in your work life, maybe even what you want in your personal life. This is your chance to put your feelings out there and market the creativity burning in your veins to an audience. Most people don’t have everything figured out no matter how old they are. Embrace this. Don’t think you have to know everything on day one to build a highly successful personal brand.
What are my keys to success?
Attempting to do everything at once can lead ambition down the wrong path. Keep your ambitious ideas to a specific timeframe with SMART goals in place. You shouldn’t reach so far that you feel discouraged after a month or two of medium-caliber production. Build attainable goals that can be achieved on your specific timeline. Success should be what you make it, always. Remember that this is your brand and nobody else’s.