Does Your Business Properly Market to Millennials?
Millennials are now the majority age group in the American business world. Most executives, however, are baby boomers. Solving this generational gap can be tough for some managers to comprehend. Unfortunately, both age groups are left with little choice but to adapt. These tips can help integrate Millennials into any business.
Time to go Mobile
Analytics on top-performing social media pages indicate that upwards of 80 percent of users find content while on their mobile device. While social media is the most extreme percentage, the majority of emails, websites, and advertising banners are all now most frequently viewed on mobile. They need to be optimized for mobile platforms! Don’t forget to keep your business updated on Yelp, Google Maps, and other discovery websites. This will greatly help you in getting found by these youngsters!
Facebook has become an essential platform for consumer interaction. It is no longer a side project, and your competition is likely putting hundreds and thousands of dollars into Facebook of marketing. The best part is that none of it is rocket science. Short-form videos, designed pictures, and resurfaced blog content have proven to be successful conversion tactics on Facebook.
Use Deals and Coupons
Millennials respond well to anything that is free or discounted. Many of them are on a tight budget and will be scared away if your product is pricey. In fact, studies indicate that millennials will choose the best deal over the best service. Now I’m not suggesting you give the entire farm away, but there are methods to this madness. Free appetizers, new small food items, beauty coupon codes, or contesting options new shoes have proven to be successful. Giving away free items isn’t desperate, it’s smart marketing.