5 Types of Marketing to Remember
With new marketing trends developing routinely, the terminology can be difficult to follow. These five types are some of the most effective, especially during this holiday season!
Undercover Marketing: Be a secret agent with your marketing ideas. Not telling everybody everything (no matter how tempting it is) often can lead to successful campaigns. Think of it like a movie trailer: you give a person just enough inspiration to click your page, engage with your message, or read a blog. Conversions are more likely to happen when you give the user a reason to discover.
Email Marketing: In a world of text messages, social media, and an overabundance of marketing techniques that blow our minds daily, email still holds its own. Many businesses depend on email marketing as a primary method to connect with a potential customer. Positioning seasonal promotions, special deals, and unique content is ideal when it comes to email marketing. Compiling structure for subject lines and designs that trend will be your biggest task on embarking on fantastic email campaigns!
Event Marketing: Breaking away from the usual strategies every so often is ideal for a company. Getting involved with community events or hosting your own offers an outreach to your target demographic in a unique way.
Niche Marketing: Niche marketing isn’t for everyone, but even for really common products this can be ideal! Shoe companies, for instance, have a ton of competition and struggle to differentiate themselves. Their common method in 2016 is to narrow down their audience to an extremely specific customer. If your brand is too broad, it sometimes loses its focus with too much competition. Encourage your marketing team to do studies on this and see how narrow your branding should be.
Cross-Media Marketing: All of the marketing techniques mentioned above can be combined into one campaign that delivers on all fronts. The techniques you use always back one another up as a team. Working in offices where everybody has different task can make the overall message tough to coordinate. As a marketing leader, never stop reminding your team of cross-media marketing opportunities to ensure they are keeping their strategies fresh!