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The Business of Blogging..Let’s Make Content!

I think we all at some point have many different fires burning. I am frequently required to help clients get the best out of their business so it can in return grow and give them a solid return on their investment. Running a small business is no simple feat; it requires owners to wear multiple hats and be flexible while doing it. And in order to achieve this, business owners must use a variety of business tools at their finger tips. Today, I want to talk a little about blogging. This is something I encourage all my clients to do, but in such a way that it not only fits into their daily practices but also makes sense for their business.

So, why bother blogging? Here’s my take:

  1. It’s by far one of the most powerful business marketing tools used or studied.
  2. Considering all the benefits of blogging, the financial cost is tiny. A self-hosted blogger or WordPress site can cost less per week than getting coffee.
  3. If you show up and blog regularly over time, people will be able to see that you are reliable and durable. And, I am sure you can count on multiple hands blog owners that have launched businesses because of their blogs.
  4. Blogging makes you a better communicator because it forces you not only write but to respond and interact with your readers.
  5. Blogging gives you an amazing, creative outlet for you and your business.
  6. There are no limits on what you can achieve from your blog. There have been many blogs that have changed hands for millions of dollars.
  7. As a direct result of blogging you can meet amazing people and make great friends and future business partners.
  8. To blog regularly with fresh ideas, you need to feed your mind with rich, mental protein. This means blogging can make you smarter, or at least better informed!
  9. If you work hard enough, for long enough, you can become one of the most influential people in your profession. That makes you an expert; that makes you the person others turn to for help and advice, that makes you indispensable!
  10. If you are passionate about what you do, and you should be, your blog gives you a platform to share your passion.
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